Packaging and branding for Wildfire
Wildfire groups a bottle of Jack Daniels, Cards Against Humanity, and a few shot glasses to make the perfect bonfire gift set. The target audience is those who frequently go camping but wish for a wild weekend around the bonfire.
Corporate companies are known for having packaging that overuse plastic, which only adds to the plastic crisis that pollutes our oceans currently. With this in mind, I wanted to create a packaging project that is both sustainable and fun.
To minimize as much space as possible, this design includes a wooden log that will be hollowed out in order to carry all the essentials for a fun time around the fire. This will keep all the items safe and if need be the log can be added to your fire to bring some additional warmth. This log will come with a netted bag that can be used to store the items if the log is used for the fire.
The logo needed to showcase the energy and fun that the package will bring to your comping weekend.
Cards Against Humanity comes in a box inspired by a match box that most campers take. This card game will helo ignite fire to your wild camping weekend.
Cards Against Humanity will help ignite the weekend but our limited edition Jack Daniels Wildfire will help fuel the energy to keep the party going around the fire all night. Shot glasses will be included in the packaging.
Cards Against Humanity
Just like their website said, this game is for horrible people. This game will be as despicable and awkward as you and the friends you invite will make it, so bring your wildest friends and have a blast.