Brand Identity for Media Chica,

a Latinitas Program

SPUN Ice Cream is a locally owned ice cream shop originally co-founded by two sisters from Austin, Texas. They specialize in fresh, seasonal ice creams, spun to order using liquid nitrogen. All the handcrafted flavors and “pairings” are dreamed up and made from scratch by our chef.

Mission

Rebrand Spun Ice Cream to compete with other Austin businesses. The old branding system was becoming outdated. 

Solution

Fun circular motion. 

Logo Concept

Spun's ice cream process has a lot of action behind it. With this in mind, we wanted the logo to depict this action.